Camron Launches Power of Design 2022:An Exploration of How Design is Changing the World

London, 15th March 2022: Today, global communications company Camron has released Power of Design 2022, a wide-ranging report that explores the forces and people shaping the future of design. The publication consists of a collection of interviews, essays and postcards that offer access into the hearts and minds of creative visionaries around the world, including the likes of Airbnb Co-Founder Joe Gebbia; Jonathan Mildenhall and Vitra Chief Design Officer Christian Grosen Rasmussen; Designers Marcin Rusak, Nada Debs and Kiki van Eijk.
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​From the schools producing top talent through to the cities embracing new ways of living and working, Power of Design 2022 offers an insider’s guide to how design disciplines and sensibilities can bring about positive change within the industry, across global business and in everyday life.
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​“Camron’s inaugural Power of Design 2022 is our lens on the impact of design - the importance we place on design education, cities that inspire us and people who we represent for their insights into this post pandemic world. Design is one of the most important factors when building a brand, improving our cities and creating the world in which we live. ​ Design is playing a leading role in reshaping our understanding of how and why we need to move forward in the next decade.” - Judy Dobias, CEO and Founder, Camron.
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​The report is divided in four key sections, structured to paint a holistic picture of the state of design in 2022:

In addition to the diverse nature of the design landscape and its players' hopes and visions for the future, the Camron Power of Design 2022 functions as an address book of creative visionaries shaping the world of design today. ​
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​To read the the Camron Power of Design 2022 please follow the link below:
​https://bit.ly/camron-power-of-design
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​#CamronPowerofDesign
​@CamronPR
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​Ends. ​
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​Notes To Editors ​
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​About Camron
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​Camron is a leading global creative communications agency with offices in London, New York, Los Angeles, and Milan. ​
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​We represent a wide range of high profile clients, from Fortune 500s to rising brands across design, business, technology, real estate, retail, hospitality, and arts & culture. What they all have in common is that they are leaders in their chosen field: companies driven by visionaries, mavericks, and passionate entrepreneurs. ​
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​We serve as a strategic thought partner to the companies with whom we work, taking a fully integrated approach to campaign planning and execution, from brand strategy through to complete digital strategy, to deliver inspired, intelligent storytelling solutions that deliver immediate and meaningful impact. ​
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​Our greatest strengths are undoubtedly our strategic thinking and global outlook. Together with our clients, our work has taken our team all over the globe and these experiences fundamentally inform our perspective and relationships.
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​Extracts ​
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​Joe Gebbia, Co-Founder - Airbnb
​"Good design is never a single fixed moment in time, but a long sequence of experiences that take in the big picture. I remember one of the most powerful learning moments I had at RISD was when they took our class to the state landfill so that we could witness this seemingly endless landscape of trash stretching out as far as the eye can see. I think that was probably one of the most impactful moments of my life – it was a brilliant lesson in why responsible design matters. No one gets into design with the aspiration to make landfills bigger."
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​Jonathan Mildenhall, Founder - TwentyFirstCenturyBrand ​
​"The approach that my team pioneered gave me absolute clarity about the true potential of design – that it provided the toolkits to optimise operations wherever it’s applied, and that design thinking needed to exist from the ground up, not added as a final flourish." ​
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​Mazyar Mortazavi, President and CEO - TAS
​“We live in a time where capital has become about extraction rather than generation where we try to extract as much as we can, as quickly as possible, and just leave a hole for the next generation to deal with. Rather than calling ourselves a real estate company, we say we’re an impact company that uses real estate as a tool.” ​
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​Ravi Naidoo, Founder - Design Indaba
​“I’m pleased to say that the United Nations has taken a very active interest in this design-led approach, and we are currently discussing ways to help put design back on its rightful place at the service of society, rather than just trying to solve global issues with policy experts, climate scientsts and economists. In some respects, bad design got us into this crisis and I believe that good design will help get us out again.”
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​Contributors

Ace Hotel
​Brad Wilson
​President – Ace Hotel Group
​acehotel.com
​@acehotel
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​Adidas
​Denis Dekovic
​Global Creative Director
​adidas.com
​@denisdekovic
​@adidas
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​Airbnb
​Joe Gebbia
​Co-Founder of Airbnb & Head of Samara
​airbnb.com, samara.com
​@joegebs
​@airbnb, @samara

Arksen
​Jasper Smith
​Founder
​arksen.com
​@arksenproject

ARRIVAL
​Howard Lichter
​VP, Special Projects
​arrival.com
​@litchtrhrd2341
​@arrival
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​Automated Architecture (AUAR)
​Mollie Claypool
​Co-Founder & CEO
​automatedarchitecture.io
​@mollieclaypool
​@auar_
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​Azumi Setoda
​Yuta Oka
​Founder of InSitu
​azumi.co / insituasia.com
​@yuta_oka
​@azumi.___
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​Baranowitz + Kronenberg
​Alon Baranowitz and Irene Kronenberg
​Principals & Co-Founders ​
​baranowitzkronenberg.com
​@alon_baranowitz, @renekronenberg
​@baranowitz.kronenberg
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​Cowboy Bikes
​Adrien Roose
​Founder & CEO
​uk.cowboy.com
​@cowboy_bikes
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​Design Indaba ​
​Ravi Naidoo ​
​Founder ​
​designindaba.com ​
​@ravinaidooatlarge ​
​@designindaba
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​eBay
​Bradford Shellhammer
​VP of Buyer Experience
​ebay.com
​@youngbradford
​@ebay
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​Kvadrat
​Philine Kriependorf
​Sustainability Manager
​kvadrat.dk
​@kvadrattextiles
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​Local Projects
​Jake Barton
​Principal & Founder
​localprojects.com
​@local_projects
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​Logitech
​Alastair Curtis
​Chief Design Officer
​logitech.com
​@logitech
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​Modern Arena
​Greg Hoffman
​Founder & Principal
​themodernarena.com

Perrier-Jouët
​Axelle De Buffevent
​Style Director
​perrier-jouet.com
​@axelle_de_buffevent
​@perrierjouet
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​TAS
​Mazyar Mortazavi
​President and CEO
​tasimpact.ca
​@tas_impact

TwentyFirstCenturyBrand (21CB)
​Jonathan Mildenhall ​
​Co-Founder & Chair ​
​twentyfirstcenturybrand.com
​@mildenhall
​@21cbrand
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​Turquoise Mountain
​Salma Qatawneh
​Head of Design and Production
​turquoisemountain.org
​@salma_qatawneh
​@turquoisemountain
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​Vitra
​Christian Grosen Rasmussen
​Chief Design Officer
​vitra.com
​@vitra ​
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​WeTransfer
​Damian Bradfield
​Co-Founder & Chief Creative Officer
​wetransfer.com
​@djbradfield
​@wetransfer ​
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​Yabu Pushelberg
​George Yabu and Glenn Pushelberg ​
​Principals & Founders
​yabupushelberg.com
​@george.glenn
​@yabupushelberg
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​GLOBAL DESIGN SCHOOLS
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​Aalto University School of Arts, Design & Architecture, Espoo
​Tuuli Mattelmäki ​
​Head, Department of Design
​Aalto.fi
​@aaltouniversity
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​ArtCenter College of Design San Diego
​David Morcarski
​Department Chair, Graduate and Undergraduate Environmental Design
​Artcenter.edu
​@artcenteredu
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​Central Saint Martins, University of the Arts London
​Rebecca Wright
​Dean of Academic Programmes (Culture & Enterprise, Graphic Communication Design and Spatial Practices)
​arts.ac.uk/colleges/central-saint-martins
​@csm_news
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​Design Academy Eindhoven
​Joseph Grima
​Creative Director
​Designacademy.nl
​@designacademyeindhoven
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​ECAL, University of Art Design & Architecture, Lausanne
​Alexis Georgacopoulos
​Director
​Ecal.ch
​@ecal_ch
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​ELISAVA, Barcelona
​Albert Fuster i Martí
​Academic Director of the Official Master’s Degree in Design and Communication
​Elisava.net
​@elisavabcn
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​Miami University, School of Architecture
​Germane Barnes
​Assistant Professor & Director of the Community Housing Identity Lab
​miamioh.edu
​@miamiuniversity
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​OCAD, Toronto
​Dori Tunstall
​Dean of Design
​ocadu.ca
​@ocaduniversity
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​University of Melbourne School of Design
​Rory Hyde
​Associate Professor in Architecture (Curatorial Design and Practice)
​Msd.unimelb.edu.au
​@unimelb
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​POSTCARDS ​
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​Athens
​Philippe Malouin ​
​philippemalouin.com
​@philippemalouin
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​Beirut
​Nada Debs
​nadadebs.com ​
​@nadadebs
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​Eindhoven
​Kiki van Eijk
​Kikiandjoost.com
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​Fukuoka, Japan
​Koichi Futatsumata
​futatsumata.com
​@koichi_futatsumata
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​Lagos
​Tosin Oshinowo
​Cmdesign-atelier.com
​@tosin.oshinowo
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​Lisbon
​Sam Baron
​Sambaron.fr
​@sam_baron ​
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​Mexico City
​Rudy F. Weissenberg
​Ago-projects.com
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​Porto
​Toni Grilo
​tonigrilo.com
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​Prague
​Jan Plechàč
​janandhenry.com
​@jan.plechac
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​San Diego
​Chris Adamick
​chrisadamick.com
​@chrisadamickdesign
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​Sydney
​Tom Fereday
​tomfereday.com ​
​@tomfereday
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​Venice
​Marco Zavagno
​Zaven.net
​@marcozavagno
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​Warsaw
​Marcin Rusak
​Marcinrusak.com
​@marcinrusak